McWilliamsasks eremiah question in the Atlanta Journal-Constitution / /: When was the last time I went to Wendy’s for breakfast?
Well, it’s a trick question. Of special accounts, and Wendy is one of the fast food chains, which serves breakfast only and not on the national level.
With as much as $ 150,000 in sales at stake in each site, and Wendy is trying to change that, describing a greater chance breakfast. Being tested in Pittsburgh, Kansas City and Phoenix – the expanded menu – including bars, oats, eggs, sandwiches, paninis and Burritos.
Wendy, a subsidiary of Wendy’s, based in Atlanta and / Arby’s Group, spends about $ 8 million this year to publicize the new menu at breakfast in the market test. The goal is to allow consumers to see an expanded menu and for the concession to build the program and breakfast, Wendy’s, which hopes to start rolling out nationally in late next year, said Chief Financial Officer Stephen Hare.
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